Blog Group 1:The Dawn of the Communicator

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Technology has always been at the heart of human civilization. Our capacity for technology is unlimited and our humanity has become our safety net when technology's potential has grown in ways our minds have not conceived. The connection between technology and communication started with pictographs in caves and moved to written forms of communication in the ancient world.

Now it took humans a couple hundred thousand years before they got the inspiration or nerve to write and share their ideas. The Sumerians finally kicked it into high gear and wrote on clay tablets, what people where buying and selling as well as historically significant events almost 5,000 years ago combining technology and communication. Eventually the invention of paper, and the printing press made it possible for us to transfer documents from one place to another, allowing for uniformity of languages over long distances and then ultimately put human civilization on the technology superhighway of communications.



Today the long distances on this superhighway have been shortened to milliseconds made possible with the introduction of the Internet. New forms of communications are morphing from the Internet and changing behaviors in our society. From simple electronic documents to rich digital media, text messages, video, social media, blogs, this explosion has created a new breed of communication professionals with the abilities to communicate to a united civilization.

Today technology has changed the social fabric of life. It has changed how we report and share news, and at the heart of all this change is the work that communicators do to keep the content flowing through the veins of the Internet. Now communicators are more technology savvy. With communication skills like content creation, video capture and editing, writing, posting, and editing.

Today's communication professional create content faster than ever. Let's look at how journalist would report on the news. They would work in teams with photographers and copy editors and legal to report stories for readers and news stations. News outlets needed time to collect, it typically was on a 24 hour cycle of reporting, today news happens and is automatically reported through dozens of Internet media outlets. Now reporters wear multiple hats, they report, shoot and edit news on the fly. The time it takes to report the news is ten times faster as journalist are now competing with social media and other news organizations that are vying for the same viewer ship.

The possibility of communicating from anywhere in the world to anywhere else at low costs has led to a marked decline in face-to-face communications and to an increased reliance on verbal and written communications.

With the dawn of the communications profession comes new problems in quality of the content. Communication has become concise and short, and finds self generated, unverified and unsubstantiated content widespread throughout today’s news outlets. Though most is unintentionally speed and self-publishing threatens the foundation of our human civilization. Once we struggled to inform and record our human civilization with written content, today we struggle to maintain the overload of content and keep it accurate and up to date.



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I’ve been an art director for over 20 years and a creative director for about half of that time. My job: simply make great creative work.

Some of the brands I’ve worked on: SNHU.edu, Monster.com, Völkl Skis USA, Dunkin’ Donuts, Keurig.com, Hyundai Kia Corp, iRobot, Loon Mountain Skiing, Waterville Valley Resorts, Fidelity Investments, Bolle' Eyewear, Thermo Scientific / Thermo Fisher, LoJack, John Hancock, TJX-Marshalls, PWC-Price Waterhouse Cooper, GE Healthcare.

I’ve worked in every medium from TV to social. For me, it’s always the idea, not the medium that matters. Great ideas translate.

Communications - MIT Technology Review

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